new web, new job, new you (again)

I keep doing this thing where I write a post about re-engaging with new web technology… and then shortly after, my job changes. So here we go again. I’ve joined the core team building Spacefast at Automattic as General Manager, and I am more excited about the web right now than I’ve been in a long, long time.

For most of my career the hard part of the web was making things. You needed to know a framework, pick a host, wire up a database, sort out DNS, figure out deploys, and somewhere in there you might actually build the thing you had in your head. Whole industries (agencies, platforms, my last 20(ish) years) grew up around that gap.

That gap is closing fast. People are building real apps and sites by just describing them to an AI, and a lot of those people never thought of themselves as builders at all. That is wild, and honestly it feels a lot like the early days, when anyone with a modem and some curiosity could put something online and see who showed up (I wrote about my version of that last year).

What hasn’t caught up is where all that stuff goes. Right now if you build something with AI you end up signing up for five different services just to get it live, or worse it stays stuck in a chat window or someone’s walled garden. Spacefast is our answer to that. It’s one place where you or your agent can publish anything, with a database, sharing, versions and domains already there, and it lives on the open web where it belongs.

I feel incredibly lucky to get to work on this, with great people, at a company whose whole thing is democratizing publishing. New era, same mission.

More soon, and if you’re building something, come make it on Spacefast and show me.